Übersicht: Relaunch Konferenz „Digitalisierung im Mittelstand: Strategie und Umsetzung“

Am Montag den 26.2.2018 war ich in Berlin auf der Relaunch Konferenz zum Thema “Digitalisierung im Mittelstand: Strategie und Umsetzung”. Der Tag war vollgepackt mit Vorträgen, zu unterschiedlichsten Themen – von den Grundlagen einer digitalen Strategie über Arbeitskonzepte der Zukunft bis hin zum Marketing in Zeiten des Internet of Things. Trotz dieser Vielseitigkeit und einer […]

SXSW 2015 Re-Cap: Predicting Box Office Performance

The first notable case or example from SXSW that I would like to share with you in more detail is from the session “The Link Between Social Media and the Box Office“, presented by David Herrin, Head of Research at the United Talent Agency. Herrin and his team have developed a tool called “Preact” which allows […]

SXSW 2014 Re-cap: How Jane Austen Conquered Social Storytelling

This is the fifth part of my SXSW 2014 re-caps. You can find a complete list of all re-caps here. Today’s re-cap is about my favorite panel from SXSW 2014, entitled How Jane Austen Conquered Social Storytelling. The two panelists, Bernie Su and Jay Bushman, explained how they made their three web series The Lizzie Bennet Diaries, Welcome […]

Storyworld Conference 2012 in Los Angeles – Day 2

You can find the SWC12 re-cap of Day 1 here. As stated in my first re-cap, I will only be highlighting a few of the points that were made, namely those that offered new ideas and/or new approaches compared to SWC11.   Thursday, October 18th 2012 Storyworld’s second day started out with a presentation of “Take […]

Storyworld Conference 2012 in Los Angeles – Day 1

After attending last year’s amazing and truly impressive Storyworld 2011 Conference I was more than happy to be able to attend this year’s Storyworld in Hollywood as well. While it was great to see everybody again, the majority of the presentations and panels unfortunately had only very few new insights to offer. This may be […]

Main Take Aways from re:publica 2012

Last week I spent two days at this year’s re:publica conference (#rp12) in Berlin. re:publica conferences focus on all kinds of issues around the web, in particular on blogging, social media, and digital media’s effect on society. This year, re:publica’s topic strands included law & politics, education, innovation, civil action, health, and entertainment, and how each […]

Direct Global Distribution Models for a Global World / What the TV Industry Can Learn from Hollywood

[NB: While I’m talking specifically about the (US) TV industry in this post, the principle of direct global distribution to reach the global audience is applicable for pretty much any medium that can be digitized.] In this blog, I have again and again referred to a variety of trends that currently impact entertainment consumption around […]

Are Participation and Corporate Interests Compatible?

I have to admit that I’ve been avoiding the topic of participation in transmedia (or any media, really). The reason for this is simple; because I’m approaching transmedia from a business perspective in this blog, I mostly see problems of participation at the moment, and very few solutions. Even after thinking about the compatibility of […]