Today saw two very important and very similar announcements by two key players in the entertainment industry: YouTube announced the launch of Merch Store, a tool that allows artists sell their merchandise, concert tickets, and more, whilst Amazon declared that it will also start publishing – both digitally and physically – starting with 122 books coming this fall. These two revelations come only six months after Netflix announced its plan to enter the original content business, and less than two weeks after YouTube publicized its original content deal with Tony Hawk and Warner Bros., amongst others.
You may already have come across the term ‘platform potency’ in the ‘Transmedia Defined‘ section of this website. Platform potency is a pretty big concept so I’d like to explain the term in a little more detail. Platform potency is a media platform’s ability to convey a certain narrative (or part thereof) to audiences in the most effective way possible. Platform potency is determined by each platform’s defining characteristics, mostly format (e.g. length, voice, narrative structure) and audience reach (e.g. mass vs. niche).
Why transmedia? (Note: This is the first part of my ‘Why Transmedia?’ series. Please click to access Part 2, Part 3, and Part 4.) Well, first of all, because it’s FUN. Depending on the type and intricacies of a transmedia universe, it can be one of the best puzzles you’ll ever solve. In a good story universe, you have an immense number of stories and characters inviting you to learn about them, and in a good transmedia universe, this learning happens on many different media platforms where the unique properties of each platform are deliberately used to allow the consumer