Yesterday afternoon I attended the ‘Storytelling Through Advanced Mobile Content’ panel at the CTIA Enterprise & Applications Conference in San Diego. The panel featured four case studies from Transmedia LA members and a ‘fire-side chat’ between Seth Shapiro, Principal at New Amsterdam Media and Partner at Media Valuation Partners, and Albert Cheng, Executive Vice President Digital and Chief Production Officer at Disney ABC Television Group. Needless to say, it is impossible to recount all presentations and discussions in their entirety, but I would like to highlight a few points I myself found the most relevant:
At last night’s Transmedia LA meetup, Kent Nichols, Partner Outreach at blip.tv, shared a few very important ground rules for producers trying to self-distribute online. Kent is a videomaker and producer himself, and some of his projects include the award-winning series Ask A Ninja as well as the all-new The Guilty Crafter. blip.tv specializes in serialized online content, and as Partner Outreach Kent helps producers (for free!) to identify the right set of practices to find an audience online, an more particularly, to find their critical mass.
Tonight it was time for another ad-hoc Transmedia LA Meetup. This time the guest was Prof. Henry Jenkins, one of the earliest thought-leaders on transmedia and convergence culture. I am basing the following paragraphs solely on the notes I took during Henry’s talk, so they are no word-for-word transcription. As a matter of fact, I will be paraphrasing most of the time. If you see phrases or sentences in quotation marks, they denote a word-for-word citation, but everything else is just summing up Henry’s words.
Last night I attended the Transmedia Meetup here in LA. The guest speaker was George Ruiz, Head of New Media and Senior Vice-President Business Affairs at ICM. George did a great job at summarizing the current challenges and opportunities of transmedia, and I’d like to repeat them here in case you weren’t able to make last night’s meetup.