Transmedia ‘Hassle Maps’

In today’s edition of the Fast Company newsletter, Adrian Slywotzky writes on one of the concepts of his upcoming book: Hassle maps. Hassle maps “catalog every frustration, time-wasting complication, and source of uncertainty” for consumers in their daily lives, and more particularly, when they consume certain products. A standard procedure in many extremely successful companies such […]

How Social Consumption Impacts Transmedia

In this post I would like to draw your attention to three current entertainment trends that you must bear in mind when developing transmedia projects:   1. The growing movie market in the BRIC (Brazil, Russia, India, China) countries; 2. the exponential growth of new media in large parts of the world; and 3. the […]

George Ruiz: Transmedia Challenges and Opportunities

Last night I attended the Transmedia Meetup here in LA. The guest speaker was George Ruiz, Head of New Media and Senior Vice-President Business Affairs at ICM. George did a great job at summarizing the current challenges and opportunities of transmedia, and I’d like to repeat them here in case you weren’t able to make last […]