TLA@CTIA Re-cap

Yesterday afternoon I attended the ‘Storytelling Through Advanced Mobile Content’ panel at the CTIA Enterprise & Applications Conference in San Diego. The panel featured four case studies from Transmedia LA members and a ‘fire-side chat’ between Seth Shapiro, Principal at New Amsterdam Media and Partner at Media Valuation Partners, and Albert Cheng, Executive Vice President […]

Transmedia LA: Henry Jenkins

Tonight it was time for another ad-hoc Transmedia LA Meetup. This time the guest was Prof. Henry Jenkins, one of the earliest thought-leaders on transmedia and convergence culture. I am basing the following paragraphs solely on the notes I took during Henry’s talk, so they are no word-for-word transcription. As a matter of fact, I […]

George Ruiz: Transmedia Challenges and Opportunities

Last night I attended the Transmedia Meetup here in LA. The guest speaker was George Ruiz, Head of New Media and Senior Vice-President Business Affairs at ICM. George did a great job at summarizing the current challenges and opportunities of transmedia, and I’d like to repeat them here in case you weren’t able to make last […]

Why Transmedia? The Global Appeal

This is the fourth part of my ‘Why Transmedia?’ series. Please click to go to Part 1, Part 2, and Part 3. Finally: Transmedia has a Global Appeal We’re only two-thirds through 2011, and already we can see a definite trend, particularly in the movie industry: The international success of your franchise can make or […]

Why Transmedia? Economic Opportunities at all Scales

This is Part 3 of my ‘Why Transmedia’ series. Please click to go to Part 1, Part 2, and Part 4.   Transmedia Possesses a Great Economic ROI Needless to say, transmedia universes harbor immense economic opportunities. Of course, as with all business enterprises, a certain amount of risk remains, but careful research, planning, and […]

Why Transmedia? Engaging the Audience

This is the second part in my ‘Why Transmedia’ series. Please click to go to Part 1, Part 3, and Part 4. Transmedia Offers Great Possibilities for Fans to Get Involved “It’s the time that you spent on your rose that makes your rose so important.” – The wolf in Saint-Exupéry’s The Little Prince I know that […]

Why Transmedia? Temporal and Emotional ROI

Why transmedia? (Note: This is the first part of my ‘Why Transmedia?’ series. Please click to access Part 2, Part 3, and Part 4.) Well, first of all, because it’s FUN. Depending on the type and intricacies of a transmedia universe, it can be one of the best puzzles you’ll ever solve. In a good […]