Welcome to the fourth part of my SXSW14 re-cap, which will focus on the 5 Lessons Learned from Movie Studios on How to Market Your Movie panel. To go to any of my other SXSW14 re-caps, please click here. Panelists: JP Richards, Vice President Digital Marketing, Universal Pictures Ethan Applen, Executive Director, Warner Bros./MediaCamp Maria Pacheco, Senior Director, Marketing, DreamWorks Animation Bettina Sherick, Senior Vice President, Digital Strategic Marketing, 20th Century Fox International Moderator: Kevin Winston, CEO & Founder, Digital LA Introduction & General The way movies are marketed socially depends on various factors, e.g.
In about three weeks, The Hunger Games: Catching Fire will hit cinemas around the world. Excitement for the next installment of the THG universe is high, and a large part of it is due to the transmedia marketing strategy for Catching Fire, which consists mostly of a mix of social media, fan participation, and brand cooperations. Responsible for this unique marketing campaign is Ignition Creative, an LA-based ad agency. The marketing campaign for Catching Fire kicked off at the beginning of 2013, and over the course of the last months, we’ve been treated to increasing amounts of content from the THG world. Today, I’d like to