SXSW 2014 Re-cap: How Jane Austen Conquered Social Storytelling

This is the fifth part of my SXSW 2014 re-caps. You can find a complete list of all re-caps here. Today’s re-cap is about my favorite panel from SXSW 2014, entitled How Jane Austen Conquered Social Storytelling. The two panelists, Bernie Su and Jay Bushman, explained how they made their three web series The Lizzie Bennet Diaries, Welcome […]

SXSW14 Re-cap: Building An Interactive Storyworld

Here comes part 3 of my SXSW14 re-caps: New Narratives: Building an Interactive Storyworld. For an overview of all SXSW14 re-caps, please click here.     Panelists: Aina Abiodun, Founder, Storycode Karim Ahmad, Sr Digital Content Strategist, ITVS Mike Knowlton, Partner, Murmur Ted Hope, CEO, Fandor / Double Hope Films   At the moment, most […]

SXSW 2014 Re-Cap

    I just got back from my very first SXSW conference in Austin, Texas, and it was simply amazing and invigorating. SXSW vibrated with great minds, great talents, great projects, and great conversations. This conference is where the good stuff happens, and where people do and think cutting-edge. If you’re interested in social and/or […]

Transmedia Marketing Case Study: The Hunger Games – Catching Fire

In about three weeks, The Hunger Games: Catching Fire will hit cinemas around the world. Excitement for the next installment of the THG universe is high, and a large part of it is due to the transmedia marketing strategy for Catching Fire, which consists mostly of a mix of social media, fan participation, and brand cooperations. Responsible for this […]

“Envisioning the Literary World of Cornelia Funke” @ FMX 2013

  Today I spent the day at the FMX Conference in Stuttgart where I’d been asked to introduce the keynote talk “Envisioning the Literary World of Cornelia Funke.” As you may know, Cornelia Funke is an international best-selling author who has penned Wild Chicks, The Thief Lord, the Inkwell series, and Dragon Rider, for example. […]

How Does Transmedia Affect Acting?

  Yesterday I was interviewed by Vanessa Cornford. Vanessa is the Course Leader and a Lecturer of Acting & Contemporary Theatre Making at Northbrook College Sussex. She currently researches whether the trend towards transmedia requires a change in the way actors are trained. Given that relatively little has been said on how acting may be […]

Storyworld Conference 2012 in Los Angeles – Day 2

You can find the SWC12 re-cap of Day 1 here. As stated in my first re-cap, I will only be highlighting a few of the points that were made, namely those that offered new ideas and/or new approaches compared to SWC11.   Thursday, October 18th 2012 Storyworld’s second day started out with a presentation of “Take […]

Disney Buys Lucasfilm – Surprisingly Unsurprising

Just when I thought Disney couldn’t get any bigger after acquiring Marvel and launching The Avengers as a transmedia franchise, the entertainment giant proves me all wrong. Today, Disney announced that it will purchase Lucasfilm for approximately $4 billion, complete with its rights to the Star Wars and Indiana Jones franchises and Lucasfilm’s special effects arms. While this message […]

Storyworld Conference 2012 in Los Angeles – Day 1

After attending last year’s amazing and truly impressive Storyworld 2011 Conference I was more than happy to be able to attend this year’s Storyworld in Hollywood as well. While it was great to see everybody again, the majority of the presentations and panels unfortunately had only very few new insights to offer. This may be […]

Crucial Trends to Keep in Mind

Looking at mine and others’ re-caps of the recent conferences, it occurred to me that a LOT of ground had been covered – almost too much to make sense of, at least through simple reading. In order to make things a bit easier, I’m going to summarize the main trends and themes that were not […]