SXSW 2015 Key Entertainment Trends

  As some of you may have gathered from my Twitter feed, I was back at SXSW this year. Just like last year, my time at SXSW has been incredibly inspirational and educational, and there are a few key entertainment trends that I would like to share with you. On top of that, there will […]

Exciting Project Launch + An Invitation: MAUERSCHAU

  For the last 18 months, I have been part of a team working on a project that is very dear to me and that I would like to introduce to you today: The MAUERSCHAU app.   Put very simply, MAUERSCHAU offers interactive tours of Berlin by means of augmented reality functions. However, in terms of content, […]

SXSW 2014 Re-cap: How Jane Austen Conquered Social Storytelling

This is the fifth part of my SXSW 2014 re-caps. You can find a complete list of all re-caps here. Today’s re-cap is about my favorite panel from SXSW 2014, entitled How Jane Austen Conquered Social Storytelling. The two panelists, Bernie Su and Jay Bushman, explained how they made their three web series The Lizzie Bennet Diaries, Welcome […]

SXSW14 Re-Cap: 5 Lessons Learned from Movie Studios on How to Market Your Movie

Welcome to the fourth part of my SXSW14 re-cap, which will focus on the 5 Lessons Learned from Movie Studios on How to Market Your Movie panel. To go to any of my other SXSW14 re-caps, please click here.   Panelists:   JP Richards, Vice President Digital Marketing, Universal Pictures Ethan Applen, Executive Director, Warner […]

SXSW 2014 Re-Cap

    I just got back from my very first SXSW conference in Austin, Texas, and it was simply amazing and invigorating. SXSW vibrated with great minds, great talents, great projects, and great conversations. This conference is where the good stuff happens, and where people do and think cutting-edge. If you’re interested in social and/or […]

Transmedia Marketing Case Study: The Hunger Games – Catching Fire

In about three weeks, The Hunger Games: Catching Fire will hit cinemas around the world. Excitement for the next installment of the THG universe is high, and a large part of it is due to the transmedia marketing strategy for Catching Fire, which consists mostly of a mix of social media, fan participation, and brand cooperations. Responsible for this […]

“Envisioning the Literary World of Cornelia Funke” @ FMX 2013

  Today I spent the day at the FMX Conference in Stuttgart where I’d been asked to introduce the keynote talk “Envisioning the Literary World of Cornelia Funke.” As you may know, Cornelia Funke is an international best-selling author who has penned Wild Chicks, The Thief Lord, the Inkwell series, and Dragon Rider, for example. […]

How Does Transmedia Affect Acting?

  Yesterday I was interviewed by Vanessa Cornford. Vanessa is the Course Leader and a Lecturer of Acting & Contemporary Theatre Making at Northbrook College Sussex. She currently researches whether the trend towards transmedia requires a change in the way actors are trained. Given that relatively little has been said on how acting may be […]

The Changing Role of the Medium / Transmedia Really is a Misconception

It certainly isn’t news to any of us that the media are changing, and very rapidly at that. The Internet allows us to access any type of medium and any type of content – be it legally or illegally – at any point in time; our media devices are merging into one, so that we […]

Crucial Trends to Keep in Mind

Looking at mine and others’ re-caps of the recent conferences, it occurred to me that a LOT of ground had been covered – almost too much to make sense of, at least through simple reading. In order to make things a bit easier, I’m going to summarize the main trends and themes that were not […]