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Published on October 24, 2011, by Christine in Storytelling and Style, Transmedia Basics, Transmedia Planning, Transmedia Strategy, Uncategorized.

How do you construct a transmedia narrative? Does it differ from stories told in film, books, TV shows, computer games, etc. until today? Yes and no, in my opinion. As a media consumers myself, and having observed and researched several successful and lasting story worlds such as Star Wars, Lord of the Rings, Harry Potter,

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Published on September 22, 2011, by Christine in Consumers, Economics, Entertainment Trends, International, Talk and Article Re-caps, Transmedia Basics, Uncategorized.

Tonight it was time for another ad-hoc Transmedia LA Meetup. This time the guest was Prof. Henry Jenkins, one of the earliest thought-leaders on transmedia and convergence culture. I am basing the following paragraphs solely on the notes I took during Henry’s talk, so they are no word-for-word transcription. As a matter of fact, I

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Published on August 29, 2011, by Christine in Business Opportunities, Consumers, Economics, Transmedia Basics.

Why transmedia? (Note: This is the first part of my ‘Why Transmedia?’ series. Please click to access Part 2, Part 3, and Part 4.) Well, first of all, because it’s FUN. Depending on the type and intricacies of a transmedia universe, it can be one of the best puzzles you’ll ever solve. In a good

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