SXSW 2015 Re-Cap: Predicting Box Office Performance

The first notable case or example from SXSW that I would like to share with you in more detail is from the session “The Link Between Social Media and the Box Office“, presented by David Herrin, Head of Research at the United Talent Agency. Herrin and his team have developed a tool called “Preact” which allows […]

SXSW14 Re-cap: Building An Interactive Storyworld

Here comes part 3 of my SXSW14 re-caps: New Narratives: Building an Interactive Storyworld. For an overview of all SXSW14 re-caps, please click here.     Panelists: Aina Abiodun, Founder, Storycode Karim Ahmad, Sr Digital Content Strategist, ITVS Mike Knowlton, Partner, Murmur Ted Hope, CEO, Fandor / Double Hope Films   At the moment, most […]

SXSW 2014 Re-Cap: Second Screens

  This is my re-cap of the How to Monetize the 2nd Screen Evolution panel from SXSW 2014. Check out the overview of all my SXSW 2014 re-caps here.   Presenters: Gregory Consiglio, President & COO, Viggle Inc.  Jesse Redniss, CSO, Mass Relevance Inc.     The most favorite second screen apps remain Twitter and Facebook. Show- […]

Transmedia Marketing Case Study: The Hunger Games – Catching Fire

In about three weeks, The Hunger Games: Catching Fire will hit cinemas around the world. Excitement for the next installment of the THG universe is high, and a large part of it is due to the transmedia marketing strategy for Catching Fire, which consists mostly of a mix of social media, fan participation, and brand cooperations. Responsible for this […]

The Importance of Social Consumption for the Future of Television

With the advent of each new medium came an inherent scare for the producers of the ‘old media’: Would this new medium kick them out of business? So far, all ‘old media’ were able to survive in the long run, if only after making some adaptions and after accepting a certain decline in their audience. […]

How Social Consumption Impacts Transmedia

In this post I would like to draw your attention to three current entertainment trends that you must bear in mind when developing transmedia projects:   1. The growing movie market in the BRIC (Brazil, Russia, India, China) countries; 2. the exponential growth of new media in large parts of the world; and 3. the […]