SXSW 2015 Re-Cap: Predicting Box Office Performance

The first¬†notable case or example from SXSW that I would like to share with you in more detail is from the session “The Link Between Social Media and the Box Office“, presented by David Herrin, Head of Research at the United Talent Agency. Herrin and his team have developed a tool called “Preact” which allows […]

Developing a Transmedia Strategy

As the concept of transmedia storytelling becomes increasingly mainstream it is important that we do not lose ourselves in continuous debates on what transmedia storytelling is and what it is not. It is relatively easy to theorize and predict with no end; what is considerably harder, however, is to turn all this transmedia theory into […]

TLA@CTIA Re-cap

Yesterday afternoon I attended the ‘Storytelling Through Advanced Mobile Content’ panel at the CTIA Enterprise & Applications Conference in San Diego. The panel featured four case studies from Transmedia LA members and a ‘fire-side chat’ between Seth Shapiro, Principal at New Amsterdam Media and Partner at Media Valuation Partners, and Albert Cheng, Executive Vice President […]

Platform Potency: Maximizing Transmedia Impact

You may already have come across the term ‘platform potency’ in the ‘Transmedia Defined‘ section of this website. Platform potency is a pretty big concept so I’d like to explain the term in a little more detail. Platform potency is a media platform’s ability to convey a certain narrative (or part thereof) to audiences in […]

Why Transmedia? Economic Opportunities at all Scales

This is Part 3 of my ‘Why Transmedia’ series. Please click to go to Part 1, Part 2, and Part 4.   Transmedia Possesses a Great Economic ROI Needless to say, transmedia universes harbor immense economic opportunities. Of course, as with all business enterprises, a certain amount of risk remains, but careful research, planning, and […]

Why Transmedia? Temporal and Emotional ROI

Why transmedia? (Note: This is the first part of my ‘Why Transmedia?’ series. Please click to access Part 2, Part 3, and Part 4.) Well, first of all, because it’s FUN. Depending on the type and intricacies of a transmedia universe, it can be one of the best puzzles you’ll ever solve. In a good […]