This is the fifth part of my SXSW 2014 re-caps. You can find a complete list of all re-caps here. Today’s re-cap is about my favorite panel from SXSW 2014, entitled How Jane Austen Conquered Social Storytelling. The two panelists, Bernie Su and Jay Bushman, explained how they made their three web series The Lizzie Bennet Diaries, Welcome to Sanditon, and Emma Approved true transmedia stories spread across different social media platforms. Not only have all three stories become immensely successful, but they actually ended up creating revenue through monetization. The Lizzie Bennet Diaries Background The LBD originally ran from April 2012 to March 2013 as a
Welcome to the fourth part of my SXSW14 re-cap, which will focus on the 5 Lessons Learned from Movie Studios on How to Market Your Movie panel. To go to any of my other SXSW14 re-caps, please click here. Panelists: JP Richards, Vice President Digital Marketing, Universal Pictures Ethan Applen, Executive Director, Warner Bros./MediaCamp Maria Pacheco, Senior Director, Marketing, DreamWorks Animation Bettina Sherick, Senior Vice President, Digital Strategic Marketing, 20th Century Fox International Moderator: Kevin Winston, CEO & Founder, Digital LA Introduction & General The way movies are marketed socially depends on various factors, e.g.
Here comes part 3 of my SXSW14 re-caps: New Narratives: Building an Interactive Storyworld. For an overview of all SXSW14 re-caps, please click here. Panelists: Aina Abiodun, Founder, Storycode Karim Ahmad, Sr Digital Content Strategist, ITVS Mike Knowlton, Partner, Murmur Ted Hope, CEO, Fandor / Double Hope Films At the moment, most advertising remains very classic and in-your-face. However, the times of such advertising are over and it now needs greater sophistication. Your audience expects branded content rather than pure product placement, for example. Everything else – blatant „buy this!“, „buy that!“ is white noise. This is
This is my re-cap of the How to Monetize the 2nd Screen Evolution panel from SXSW 2014. Check out the overview of all my SXSW 2014 re-caps here. Presenters: Gregory Consiglio, President & COO, Viggle Inc. Jesse Redniss, CSO, Mass Relevance Inc. The most favorite second screen apps remain Twitter and Facebook. Show- and network-specific ones still struggle. Twitter and FB remain so popular because they allow social consumption – fans of a show want to share their thoughts and reactions with others, especially if they don’t have friends or family in the same physical space who share their
In about three weeks, The Hunger Games: Catching Fire will hit cinemas around the world. Excitement for the next installment of the THG universe is high, and a large part of it is due to the transmedia marketing strategy for Catching Fire, which consists mostly of a mix of social media, fan participation, and brand cooperations. Responsible for this unique marketing campaign is Ignition Creative, an LA-based ad agency. The marketing campaign for Catching Fire kicked off at the beginning of 2013, and over the course of the last months, we’ve been treated to increasing amounts of content from the THG world. Today, I’d like to
Today I spent the day at the FMX Conference in Stuttgart where I’d been asked to introduce the keynote talk “Envisioning the Literary World of Cornelia Funke.” As you may know, Cornelia Funke is an international best-selling author who has penned Wild Chicks, The Thief Lord, the Inkwell series, and Dragon Rider, for example. In the past, Cornelia’s works have often been adapted to film, theater and computer games. However, after her works had been adapted, Cornelia often felt that they no longer matched the image and vision of the story as she saw it inside her head.
Yesterday I was interviewed by Vanessa Cornford. Vanessa is the Course Leader and a Lecturer of Acting & Contemporary Theatre Making at Northbrook College Sussex. She currently researches whether the trend towards transmedia requires a change in the way actors are trained. Given that relatively little has been said on how acting may be affected by transmedia, I’d like to share some of the points from my interview with you. No matter whether you’re a director, a producer, an actor or a writer – the following notes should be useful to everyone involved in a transmedia project when thinking
Here’s the last part of my coverage of this year’s Storyworld Conference. Be sure to check out parts 1 and 2 as well and to check back for my reflections on the current trends and approaches in the transmedia community. Friday, October 19th 2012 The last day was defined by two presentations and a final panel. In the first keynote presentation, Kathy Franklin, Director of Franchising at Lightstorm Entertainment (the production company behind James Cameron’s Avatar) shared a few of the franchise’s plans to go transmedia in the near future. It must be noted that the original release of Avatar was
You can find the SWC12 re-cap of Day 1 here. As stated in my first re-cap, I will only be highlighting a few of the points that were made, namely those that offered new ideas and/or new approaches compared to SWC11. Thursday, October 18th 2012 Storyworld’s second day started out with a presentation of “Take this Lollipop” by its producer Jason Zada. Jason has specialized in combining video and social media content in a way that inserts the user into the story. If you haven’t seen this project yet, I highly recommend you look it up (and experience it) –
It certainly isn’t news to any of us that the media are changing, and very rapidly at that. The Internet allows us to access any type of medium and any type of content – be it legally or illegally – at any point in time; our media devices are merging into one, so that we no longer have to literally put down our book in order to start a computer game; and to top it all off, the tools of media creation and production not only become increasingly easy to use, but also a lot more affordable. It goes without