[NB: While I'm talking specifically about the (US) TV industry in this post, the principle of direct global distribution to reach the global audience is applicable for pretty much any medium that can be digitized.] In this blog, I have again and again referred to a variety of trends that currently impact entertainment consumption around
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In this post I would like to draw your attention to three current entertainment trends that you must bear in mind when developing transmedia projects: 1. The growing movie market in the BRIC (Brazil, Russia, India, China) countries; 2. the exponential growth of new media in large parts of the world; and 3. the
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This is the fourth part of my ‘Why Transmedia?’ series. Please click to go to Part 1, Part 2, and Part 3. Finally: Transmedia has a Global Appeal We’re only two-thirds through 2011, and already we can see a definite trend, particularly in the movie industry: The international success of your franchise can make or
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