I have to admit that I’ve been avoiding the topic of participation in transmedia (or any media, really). The reason for this is simple; because I’m approaching transmedia from a business perspective in this blog, I mostly see problems of participation at the moment, and very few solutions. Even after thinking about the compatibility of participation and corporate interests for a long while now, I haven’t reached a conclusion on what the best way forward is. Consequently, I’d like to put this question out there to all of you, in the hopes that some of you might offer me perspectives
Needless to say, today’s workshops at DIYDays LA were filled to the brim with great speakers and innovative perspectives. For those that couldn’t attend today’s workshops, here’s a re-cap of the most important bits: Common Points There were a few common themes mentioned in almost every talk I attended, and they were all based on experiences (good and bad) from existing projects: 1. Your audience consists of three main groups: Casual consumers (around 70% of your audience), active consumers (25-30%) and enthusiasts (5-10%). Your transmedia strategy must try to lead your audience members from casual to active consumers, and ideally
With the advent of each new medium came an inherent scare for the producers of the ‘old media’: Would this new medium kick them out of business? So far, all ‘old media’ were able to survive in the long run, if only after making some adaptions and after accepting a certain decline in their audience. Rather than being replaced by newer forms of communications, existing media were faced with increasing competition in the market place for information and entertainment.
Tonight it was time for another ad-hoc Transmedia LA Meetup. This time the guest was Prof. Henry Jenkins, one of the earliest thought-leaders on transmedia and convergence culture. I am basing the following paragraphs solely on the notes I took during Henry’s talk, so they are no word-for-word transcription. As a matter of fact, I will be paraphrasing most of the time. If you see phrases or sentences in quotation marks, they denote a word-for-word citation, but everything else is just summing up Henry’s words.
Today I came across an article on The Next Great Generation that asked whether ‘social films’ are the next big thing. Social films are short webisodes distributed via social media platforms such as Facebook, Twitter, and Google+, and which require the viewer to take action in order to influence how the story will develop. The example discussed in the article is a collaborative project by Toshiba and Intel called Inside.
This is the second part in my ‘Why Transmedia’ series. Please click to go to Part 1, Part 3, and Part 4. Transmedia Offers Great Possibilities for Fans to Get Involved “It’s the time that you spent on your rose that makes your rose so important.” – The wolf in Saint-Exupéry’s The Little Prince I know that fan engagement is still a double-edged sword for many authors and entertainment executives. On the one hand, you want loyal fans who are deeply invested in your storyworld, and you probably also like the fact that they carry your story on to different media and