Today I came across an article on The Next Great Generation that asked whether ‘social films’ are the next big thing. Social films are short webisodes distributed via social media platforms such as Facebook, Twitter, and Google+, and which require the viewer to take action in order to influence how the story will develop. The example discussed in the article is a collaborative project by Toshiba and Intel called Inside.
This is the fourth part of my ‘Why Transmedia?’ series. Please click to go to Part 1, Part 2, and Part 3. Finally: Transmedia has a Global Appeal We’re only two-thirds through 2011, and already we can see a definite trend, particularly in the movie industry: The international success of your franchise can make or break it. Unlike North America and Europe, states such as the BRIC (Brazil, Russia, India, and China) countries have entertainment markets that are still growing exponentially.
This is the second part in my ‘Why Transmedia’ series. Please click to go to Part 1, Part 3, and Part 4. Transmedia Offers Great Possibilities for Fans to Get Involved “It’s the time that you spent on your rose that makes your rose so important.” - The wolf in Saint-Exupéry’s The Little Prince I know that fan engagement is still a double-edged sword for many authors and entertainment executives. On the one hand, you want loyal fans who are deeply invested in your storyworld, and you probably also like the fact that they carry your story on to different media and