Just when I thought Disney couldn’t get any bigger after acquiring Marvel and launching The Avengers as a transmedia franchise, the entertainment giant proves me all wrong. Today, Disney announced that it will purchase Lucasfilm for approximately $4 billion, complete with its rights to the Star Wars and Indiana Jones franchises and Lucasfilm’s special effects arms. While this message […]
After attending last year’s amazing and truly impressive Storyworld 2011 Conference I was more than happy to be able to attend this year’s Storyworld in Hollywood as well. While it was great to see everybody again, the majority of the presentations and panels unfortunately had only very few new insights to offer. This may be […]
DAY 2 – Morning Talk: It all started with a Mouse – Orrin Shively (Disney) in conversation with Alison Norrington Mickey’s 10 commandments (by Marty Sklar): Know your audience. Wear your guests’ shoes. Organize the flow of people and ideas. Create a weenie. Communicate with visual literacy.