SXSW 2015 Re-Cap: Predicting Box Office Performance

The first notable case or example from SXSW that I would like to share with you in more detail is from the session “The Link Between Social Media and the Box Office“, presented by David Herrin, Head of Research at the United Talent Agency. Herrin and his team have developed a tool called “Preact” which allows […]

DIYDays in LA

Needless to say, today’s workshops at DIYDays LA were filled to the brim with great speakers and innovative perspectives. For those that couldn’t attend today’s workshops, here’s a re-cap of the most important bits: Common Points There were a few common themes mentioned in almost every talk I attended, and they were all based on […]

Transmedia vs. Franchise Development

Last week I had a very interesting conversation with Kathy Franklin, President Franchise Development at Lightstorm Entertainment. Kathy has a long-standing background in franchising after having worked at Disney for almost eleven years and now heading the franchising efforts for James Cameron’s Avatar. During our chat, Kathy pointed out a very important challenge for traditional […]

Kent Nichols: Ground Rules for Self-Distribution Online

At last night’s Transmedia LA meetup, Kent Nichols, Partner Outreach at blip.tv, shared a few very important ground rules for producers trying to self-distribute online. Kent is a videomaker and producer himself, and some of his projects include the award-winning series Ask A Ninja as well as the all-new The Guilty Crafter.  blip.tv specializes in […]

The Importance of Social Consumption for the Future of Television

With the advent of each new medium came an inherent scare for the producers of the ‘old media’: Would this new medium kick them out of business? So far, all ‘old media’ were able to survive in the long run, if only after making some adaptions and after accepting a certain decline in their audience. […]

Transmedia LA: Henry Jenkins

Tonight it was time for another ad-hoc Transmedia LA Meetup. This time the guest was Prof. Henry Jenkins, one of the earliest thought-leaders on transmedia and convergence culture. I am basing the following paragraphs solely on the notes I took during Henry’s talk, so they are no word-for-word transcription. As a matter of fact, I […]

Transmedia ‘Hassle Maps’

In today’s edition of the Fast Company newsletter, Adrian Slywotzky writes on one of the concepts of his upcoming book: Hassle maps. Hassle maps “catalog every frustration, time-wasting complication, and source of uncertainty” for consumers in their daily lives, and more particularly, when they consume certain products. A standard procedure in many extremely successful companies such […]

How Social Consumption Impacts Transmedia

In this post I would like to draw your attention to three current entertainment trends that you must bear in mind when developing transmedia projects:   1. The growing movie market in the BRIC (Brazil, Russia, India, China) countries; 2. the exponential growth of new media in large parts of the world; and 3. the […]

Social Films: A Great Tool for Transmedia

Today I came across an article on The Next Great Generation that asked whether ‘social films’ are the next big thing. Social films are short webisodes distributed via social media platforms such as Facebook, Twitter, and Google+, and which require the viewer to take action in order to influence how the story will develop. The […]

Why Transmedia? Temporal and Emotional ROI

Why transmedia? (Note: This is the first part of my ‘Why Transmedia?’ series. Please click to access Part 2, Part 3, and Part 4.) Well, first of all, because it’s FUN. Depending on the type and intricacies of a transmedia universe, it can be one of the best puzzles you’ll ever solve. In a good […]