SXSW 2015 Re-Cap: Predicting Box Office Performance

The first notable case or example from SXSW that I would like to share with you in more detail is from the session “The Link Between Social Media and the Box Office“, presented by David Herrin, Head of Research at the United Talent Agency. Herrin and his team have developed a tool called “Preact” which allows […]

SXSW14 Re-cap: Building An Interactive Storyworld

Here comes part 3 of my SXSW14 re-caps: New Narratives: Building an Interactive Storyworld. For an overview of all SXSW14 re-caps, please click here.     Panelists: Aina Abiodun, Founder, Storycode Karim Ahmad, Sr Digital Content Strategist, ITVS Mike Knowlton, Partner, Murmur Ted Hope, CEO, Fandor / Double Hope Films   At the moment, most […]

SXSW 2014 Re-Cap: Second Screens

  This is my re-cap of the How to Monetize the 2nd Screen Evolution panel from SXSW 2014. Check out the overview of all my SXSW 2014 re-caps here.   Presenters: Gregory Consiglio, President & COO, Viggle Inc.  Jesse Redniss, CSO, Mass Relevance Inc.     The most favorite second screen apps remain Twitter and Facebook. Show- […]

Direct Global Distribution Models for a Global World / What the TV Industry Can Learn from Hollywood

[NB: While I’m talking specifically about the (US) TV industry in this post, the principle of direct global distribution to reach the global audience is applicable for pretty much any medium that can be digitized.] In this blog, I have again and again referred to a variety of trends that currently impact entertainment consumption around […]

StoryWorld 2011 in San Francisco: Day 2

  DAY 2 – Morning   Talk: It all started with a Mouse – Orrin Shively (Disney) in conversation with Alison Norrington Mickey’s 10 commandments (by Marty Sklar): Know your audience. Wear your guests’ shoes. Organize the flow of people and ideas. Create a weenie. Communicate with visual literacy.

StoryWorld 2011 in San Francisco: Day 1

In case you couldn’t make this year’s StoryWorld Conference in San Francisco, I’ll be offering a few short re-caps of key talks and themes throughout the next three days. Here we go. DAY 1 – Morning Key Themes: The story remains crucial to transmedia. A transmedia project should not originate from the desire to make […]

DIYDays in LA

Needless to say, today’s workshops at DIYDays LA were filled to the brim with great speakers and innovative perspectives. For those that couldn’t attend today’s workshops, here’s a re-cap of the most important bits: Common Points There were a few common themes mentioned in almost every talk I attended, and they were all based on […]

Developing a Transmedia Strategy

As the concept of transmedia storytelling becomes increasingly mainstream it is important that we do not lose ourselves in continuous debates on what transmedia storytelling is and what it is not. It is relatively easy to theorize and predict with no end; what is considerably harder, however, is to turn all this transmedia theory into […]

The Importance of Social Consumption for the Future of Television

With the advent of each new medium came an inherent scare for the producers of the ‘old media’: Would this new medium kick them out of business? So far, all ‘old media’ were able to survive in the long run, if only after making some adaptions and after accepting a certain decline in their audience. […]

Platform Potency: Maximizing Transmedia Impact

You may already have come across the term ‘platform potency’ in the ‘Transmedia Defined‘ section of this website. Platform potency is a pretty big concept so I’d like to explain the term in a little more detail. Platform potency is a media platform’s ability to convey a certain narrative (or part thereof) to audiences in […]