How Social Consumption Impacts Transmedia

In this post I would like to draw your attention to three current entertainment trends that you must bear in mind when developing transmedia projects:   1. The growing movie market in the BRIC (Brazil, Russia, India, China) countries; 2. the exponential growth of new media in large parts of the world; and 3. the […]

Why Transmedia? The Global Appeal

This is the fourth part of my ‘Why Transmedia?’ series. Please click to go to Part 1, Part 2, and Part 3. Finally: Transmedia has a Global Appeal We’re only two-thirds through 2011, and already we can see a definite trend, particularly in the movie industry: The international success of your franchise can make or […]