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Creating a Transmedia Narrative

Published on October 24, 2011, by Christine in Storytelling and Style, Transmedia Basics, Transmedia Planning, Transmedia Strategy, Uncategorized.

How do you construct a transmedia narrative? Does it differ from stories told in film, books, TV shows, computer games, etc. until today? Yes and no, in my opinion. As a media consumers myself, and having observed and researched several successful and lasting story worlds such as Star Wars, Lord of the Rings, Harry Potter,

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Tags: Buffy, content is king, fan engagement, fan story relationships, Star Trek, Star Wars, storytelling, storyworlds, The Matrix, transmedia, transmedia basics, user generated content

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Why Transmedia? Temporal and Emotional ROI

Published on August 29, 2011, by Christine in Business Opportunities, Consumers, Economics, Transmedia Basics.

Why transmedia? (Note: This is the first part of my ‘Why Transmedia?’ series. Please click to access Part 2, Part 3, and Part 4.) Well, first of all, because it’s FUN. Depending on the type and intricacies of a transmedia universe, it can be one of the best puzzles you’ll ever solve. In a good

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Tags: artist, author, Buffy, consumer decision making, content is king, demand, poaching, retain customers, ROI, Star Trek, Star Wars, storyworlds, supply, The Matrix, transmedia, transmedia basics, why transmedia, zero-sum market

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Creating a Transmedia Narrative

Why Transmedia? Temporal and Emotional ROI

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Creating a Transmedia Narrative

Why Transmedia? Temporal and Emotional ROI

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