Home / Posts tagged "audience"
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Published on April 7, 2013, by Christine in Media Platforms, Storytelling and Style, Talk and Article Re-caps, Transmedia Basics, Transmedia Strategy, Transmedia Tools.

  Yesterday I was interviewed by Vanessa Cornford. Vanessa is the Course Leader and a Lecturer of Acting & Contemporary Theatre Making at Northbrook College Sussex. She currently researches whether the trend towards transmedia requires a change in the way actors are trained. Given that relatively little has been said on how acting may be

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Published on October 28, 2012, by Christine in Entertainment Trends, Storytelling and Style, Storyworld Conference, Talk and Article Re-caps, Uncategorized.

After attending last year’s amazing and truly impressive Storyworld 2011 Conference I was more than happy to be able to attend this year’s Storyworld in Hollywood as well. While it was great to see everybody again, the majority of the presentations and panels unfortunately had only very few new insights to offer. This may be

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Published on July 2, 2012, by Christine in Entertainment Trends, Media Platforms, Storytelling and Style, Transmedia Basics.

It certainly isn’t news to any of us that the media are changing, and very rapidly at that. The Internet allows us to access any type of medium and any type of content – be it legally or illegally – at any point in time; our media devices are merging into one, so that we

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Published on January 15, 2012, by Christine in Consumers, Entertainment Trends, Participation, Transmedia Planning, Uncategorized.

I have to admit that I’ve been avoiding the topic of participation in transmedia (or any media, really). The reason for this is simple; because I’m approaching transmedia from a business perspective in this blog, I mostly see problems of participation at the moment, and very few solutions. Even after thinking about the compatibility of

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Published on November 16, 2011, by Christine in Consumers, Entertainment Trends, Talk and Article Re-caps, Transmedia Planning, Uncategorized.

Looking at mine and others’ re-caps of the recent conferences, it occurred to me that a LOT of ground had been covered – almost too much to make sense of, at least through simple reading. In order to make things a bit easier, I’m going to summarize the main trends and themes that were not

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  DAY 2 – Morning   Talk: It all started with a Mouse – Orrin Shively (Disney) in conversation with Alison Norrington Mickey’s 10 commandments (by Marty Sklar): Know your audience. Wear your guests’ shoes. Organize the flow of people and ideas. Create a weenie. Communicate with visual literacy.

 
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In case you couldn’t make this year’s StoryWorld Conference in San Francisco, I’ll be offering a few short re-caps of key talks and themes throughout the next three days. Here we go. DAY 1 – Morning Key Themes: The story remains crucial to transmedia. A transmedia project should not originate from the desire to make

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Needless to say, today’s workshops at DIYDays LA were filled to the brim with great speakers and innovative perspectives. For those that couldn’t attend today’s workshops, here’s a re-cap of the most important bits: Common Points There were a few common themes mentioned in almost every talk I attended, and they were all based on

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Published on October 25, 2011, by Christine in Media Platforms, Storytelling and Style, Talk and Article Re-caps, Transmedia Basics, Transmedia Planning, Transmedia Tools.

My last post on ‘Creating a Transmedia Narrative‘ ignited a lengthy discussion in one of my LinkedIn groups. It seems that some of my readers thought that I was trying to establish that transmedia narratives follow different narrative norms/ no longer need to be based on traditional conventions of telling a story. This is not

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Published on October 19, 2011, by Christine in Business Opportunities, Economics, Media Platforms, Transmedia Basics, Transmedia Planning, Transmedia Tools.

As the concept of transmedia storytelling becomes increasingly mainstream it is important that we do not lose ourselves in continuous debates on what transmedia storytelling is and what it is not. It is relatively easy to theorize and predict with no end; what is considerably harder, however, is to turn all this transmedia theory into

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