DAY 3: Talk: Story Architecture – Crafting Transmedia Design Siobhan O’Flynn, Karine Halpern with Scott Walker How to lead audiences across different platforms is still a challenge of transmedia, and it is a crucial question for experience design. Stories are so popular because they communicate experiences and emotions. Design principles for transmedia stories: Non-linear spatial storytelling – whilst keeping the coherent and cohesive. Break the 4th wall: augmented reality. Transmedia offers tremendous opportunities for individuals to enhance their own experience of the story, to play with the content on their own terms.
DAY 2 – Morning Talk: It all started with a Mouse – Orrin Shively (Disney) in conversation with Alison Norrington Mickey’s 10 commandments (by Marty Sklar): Know your audience. Wear your guests’ shoes. Organize the flow of people and ideas. Create a weenie. Communicate with visual literacy.
How do you construct a transmedia narrative? Does it differ from stories told in film, books, TV shows, computer games, etc. until today? Yes and no, in my opinion. As a media consumers myself, and having observed and researched several successful and lasting story worlds such as Star Wars, Lord of the Rings, Harry Potter, Star Trek, Buffy, various mangas/animes, and, of course, classics such as The Illiad and The Odysee, I noticed several important elements that allowed these respective universes to live on for decades (or millenia, in the case of the latter two) and to inspire not only
Today saw two very important and very similar announcements by two key players in the entertainment industry: YouTube announced the launch of Merch Store, a tool that allows artists sell their merchandise, concert tickets, and more, whilst Amazon declared that it will also start publishing – both digitally and physically – starting with 122 books coming this fall. These two revelations come only six months after Netflix announced its plan to enter the original content business, and less than two weeks after YouTube publicized its original content deal with Tony Hawk and Warner Bros., amongst others.
Yesterday afternoon I attended the ‘Storytelling Through Advanced Mobile Content’ panel at the CTIA Enterprise & Applications Conference in San Diego. The panel featured four case studies from Transmedia LA members and a ‘fire-side chat’ between Seth Shapiro, Principal at New Amsterdam Media and Partner at Media Valuation Partners, and Albert Cheng, Executive Vice President Digital and Chief Production Officer at Disney ABC Television Group. Needless to say, it is impossible to recount all presentations and discussions in their entirety, but I would like to highlight a few points I myself found the most relevant:
With the advent of each new medium came an inherent scare for the producers of the ‘old media’: Would this new medium kick them out of business? So far, all ‘old media’ were able to survive in the long run, if only after making some adaptions and after accepting a certain decline in their audience. Rather than being replaced by newer forms of communications, existing media were faced with increasing competition in the market place for information and entertainment.
Today Facebook announced it’s new layout/complete overhaul. Great summaries of the most important changes can be found at Yahoo! and at AllFacebook.com, but the question that remains is: Does the new design offer any transmedia opportunities? After all, it was also announced today that Facebook has now got over 800 million users – an immense audience, and even better possibilities of targeting particular niches due to Facebook’s unparalleled user profiling.
Tonight it was time for another ad-hoc Transmedia LA Meetup. This time the guest was Prof. Henry Jenkins, one of the earliest thought-leaders on transmedia and convergence culture. I am basing the following paragraphs solely on the notes I took during Henry’s talk, so they are no word-for-word transcription. As a matter of fact, I will be paraphrasing most of the time. If you see phrases or sentences in quotation marks, they denote a word-for-word citation, but everything else is just summing up Henry’s words.
In today’s edition of the Fast Company newsletter, Adrian Slywotzky writes on one of the concepts of his upcoming book: Hassle maps. Hassle maps “catalog every frustration, time-wasting complication, and source of uncertainty” for consumers in their daily lives, and more particularly, when they consume certain products. A standard procedure in many extremely successful companies such as Apple, Netflix, and Google, it is clear that hassle maps can give a business a crucial edge over their competitors. While it could be argued that ‘hassle map’ is only a fancy term for “listen, really listen to your consumers and put yourself in
In this post I would like to draw your attention to three current entertainment trends that you must bear in mind when developing transmedia projects: 1. The growing movie market in the BRIC (Brazil, Russia, India, China) countries; 2. the exponential growth of new media in large parts of the world; and 3. the resulting changing media consumption pattern amongst audiences.