Today Facebook announced it’s new layout/complete overhaul. Great summaries of the most important changes can be found at Yahoo! and at AllFacebook.com, but the question that remains is: Does the new design offer any transmedia opportunities? After all, it was also announced today that Facebook has now got over 800 million users – an immense audience, and even better possibilities of targeting particular niches due to Facebook’s unparalleled user profiling.
In today’s edition of the Fast Company newsletter, Adrian Slywotzky writes on one of the concepts of his upcoming book: Hassle maps. Hassle maps “catalog every frustration, time-wasting complication, and source of uncertainty” for consumers in their daily lives, and more particularly, when they consume certain products. A standard procedure in many extremely successful companies such as Apple, Netflix, and Google, it is clear that hassle maps can give a business a crucial edge over their competitors. While it could be argued that ‘hassle map’ is only a fancy term for “listen, really listen to your consumers and put yourself in
When it comes to stylistic platform potency, there are certain aspects that determine the best use of each platform in transmedia storytelling. Unlike its economic counterpart, however, stylistic platform potency concerns itself mostly with how a narrative can be told most effectively, and more specifically, how it can be most meaningful to its audience. “How does this particular medium communicate?”
You may already have come across the term ‘platform potency’ in the ‘Transmedia Defined‘ section of this website. Platform potency is a pretty big concept so I’d like to explain the term in a little more detail. Platform potency is a media platform’s ability to convey a certain narrative (or part thereof) to audiences in the most effective way possible. Platform potency is determined by each platform’s defining characteristics, mostly format (e.g. length, voice, narrative structure) and audience reach (e.g. mass vs. niche).
Today I came across an article on The Next Great Generation that asked whether ‘social films’ are the next big thing. Social films are short webisodes distributed via social media platforms such as Facebook, Twitter, and Google+, and which require the viewer to take action in order to influence how the story will develop. The example discussed in the article is a collaborative project by Toshiba and Intel called Inside.