SXSW 2015 Re-Cap: Predicting Box Office Performance

The first notable case or example from SXSW that I would like to share with you in more detail is from the session “The Link Between Social Media and the Box Office“, presented by David Herrin, Head of Research at the United Talent Agency. Herrin and his team have developed a tool called “Preact” which allows […]

SXSW 2014 Re-Cap: Second Screens

  This is my re-cap of the How to Monetize the 2nd Screen Evolution panel from SXSW 2014. Check out the overview of all my SXSW 2014 re-caps here.   Presenters: Gregory Consiglio, President & COO, Viggle Inc.  Jesse Redniss, CSO, Mass Relevance Inc.     The most favorite second screen apps remain Twitter and Facebook. Show- […]

Transmedia Marketing Case Study: The Hunger Games – Catching Fire

In about three weeks, The Hunger Games: Catching Fire will hit cinemas around the world. Excitement for the next installment of the THG universe is high, and a large part of it is due to the transmedia marketing strategy for Catching Fire, which consists mostly of a mix of social media, fan participation, and brand cooperations. Responsible for this […]

How Does Transmedia Affect Acting?

  Yesterday I was interviewed by Vanessa Cornford. Vanessa is the Course Leader and a Lecturer of Acting & Contemporary Theatre Making at Northbrook College Sussex. She currently researches whether the trend towards transmedia requires a change in the way actors are trained. Given that relatively little has been said on how acting may be […]

StoryWorld 2011 in San Francisco: Day 2

  DAY 2 – Morning   Talk: It all started with a Mouse – Orrin Shively (Disney) in conversation with Alison Norrington Mickey’s 10 commandments (by Marty Sklar): Know your audience. Wear your guests’ shoes. Organize the flow of people and ideas. Create a weenie. Communicate with visual literacy.

StoryWorld 2011 in San Francisco: Day 1

In case you couldn’t make this year’s StoryWorld Conference in San Francisco, I’ll be offering a few short re-caps of key talks and themes throughout the next three days. Here we go. DAY 1 – Morning Key Themes: The story remains crucial to transmedia. A transmedia project should not originate from the desire to make […]

Creating a Transmedia Narrative II: Storytelling

My last post on ‘Creating a Transmedia Narrative‘ ignited a lengthy discussion in one of my LinkedIn groups. It seems that some of my readers thought that I was trying to establish that transmedia narratives follow different narrative norms/ no longer need to be based on traditional conventions of telling a story. This is not […]

Developing a Transmedia Strategy

As the concept of transmedia storytelling becomes increasingly mainstream it is important that we do not lose ourselves in continuous debates on what transmedia storytelling is and what it is not. It is relatively easy to theorize and predict with no end; what is considerably harder, however, is to turn all this transmedia theory into […]

Amazon & YouTube’s Announcements Significantly Change Distribution and Level the Playing Field

Today saw two very important and very similar announcements by two key players in the entertainment industry: YouTube announced the launch of Merch Store, a tool that allows artists sell their merchandise, concert tickets, and more, whilst Amazon declared that it will also start publishing – both digitally and physically – starting with 122 books […]

Kent Nichols: Ground Rules for Self-Distribution Online

At last night’s Transmedia LA meetup, Kent Nichols, Partner Outreach at blip.tv, shared a few very important ground rules for producers trying to self-distribute online. Kent is a videomaker and producer himself, and some of his projects include the award-winning series Ask A Ninja as well as the all-new The Guilty Crafter.  blip.tv specializes in […]