Creating a Transmedia Narrative II: Storytelling

My last post on ‘Creating a Transmedia Narrative‘ ignited a lengthy discussion in one of my LinkedIn groups. It seems that some of my readers thought that I was trying to establish that transmedia narratives follow different narrative norms/ no longer need to be based on traditional conventions of telling a story. This is not […]

Developing a Transmedia Strategy

As the concept of transmedia storytelling becomes increasingly mainstream it is important that we do not lose ourselves in continuous debates on what transmedia storytelling is and what it is not. It is relatively easy to theorize and predict with no end; what is considerably harder, however, is to turn all this transmedia theory into […]

Amazon & YouTube’s Announcements Significantly Change Distribution and Level the Playing Field

Today saw two very important and very similar announcements by two key players in the entertainment industry: YouTube announced the launch of Merch Store, a tool that allows artists sell their merchandise, concert tickets, and more, whilst Amazon declared that it will also start publishing – both digitally and physically – starting with 122 books […]

The New Facebook: Transmedia Opportunities

Today Facebook announced it’s new layout/complete overhaul. Great summaries of the most important changes can be found at Yahoo! and at AllFacebook.com, but the question that remains is: Does the new design offer any transmedia opportunities? After all, it was also announced today that Facebook has now got over 800 million users – an immense […]

Stylistic Platform Potency

When it comes to stylistic platform potency, there are certain aspects that determine the best use of each platform in transmedia storytelling. Unlike its economic counterpart, however, stylistic platform potency concerns itself mostly with how a narrative can be told most effectively, and more specifically, how it can be most meaningful to its audience. “How […]

Platform Potency: Maximizing Transmedia Impact

You may already have come across the term ‘platform potency’ in the ‘Transmedia Defined‘ section of this website. Platform potency is a pretty big concept so I’d like to explain the term in a little more detail. Platform potency is a media platform’s ability to convey a certain narrative (or part thereof) to audiences in […]