My name is Christine Weitbrecht and I am currently based in Frankfurt, Germany. I use this blog to share my thoughts on transmedia storytelling, particularly in terms of how it impacts entertainment business, branding, and distribution strategies. Like so many in the field (Henry Jenkins, Jeff Gomez, Andrea Phillips, and Simon Pulman, to name a few) I am absolutely convinced that transmedia storyworlds are the future of entertainment and brand communications. In times when the supply of media content has become infinite, transmedia enterprises have the opportunity to rise above the clutter to

a) offer audiences a consistent, meaningful and engaging story universe that they can return to again and again, and to

b) offer content creators a stable and lasting framework of production, distribution, and revenue-generation.

I graduated with a BSc in Communications, Media and Society from the University of Leicester (UK) and with a Masters of Communication Management from the University of Southern California’s Annenberg School for Communication and Journalism (US). My foci throughout all my studies have been fan culture and fan engagement, transmedia storytelling, and the future of communications in the Age of Convergence. Having lived in several different countries over the last few years, including Germany, Spain, the UK, the US, and Australia, my perspective on entertainment and branding is an inherently international one. I possess a keen understanding of the media consumption cultures in the aforementioned markets and even have composed my Master’s thesis on the future of Hollywood films in India.

If you would like to contact me, please do so by sending an email to christineweitb [at] gmail.com.