The Changing Role of the Medium / Transmedia Really is a Misconception

It certainly isn’t news to any of us that the media are changing, and very rapidly at that. The Internet allows us to access any type of medium and any type of content – be it legally or illegally – at any point in time; our media devices are merging into one, so that we no longer have to literally put down our book in order to start a computer game; and to top it all off, the tools of media creation and production not only become increasingly easy to use, but also a lot more affordable. It goes without saying that all of these trends greatly benefit transmedia storytelling; looking at them a bit more closely, however, we can see that these trends also have far wider implications when it comes to our understanding of media as a whole, and to our overall approach towards storytelling.

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