Home / 2011 / October
formats

In case you couldn’t make this year’s StoryWorld Conference in San Francisco, I’ll be offering a few short re-caps of key talks and themes throughout the next three days. Here we go. DAY 1 – Morning Key Themes: The story remains crucial to transmedia. A transmedia project should not originate from the desire to make

(More)…

 
formats

Needless to say, today’s workshops at DIYDays LA were filled to the brim with great speakers and innovative perspectives. For those that couldn’t attend today’s workshops, here’s a re-cap of the most important bits: Common Points There were a few common themes mentioned in almost every talk I attended, and they were all based on

(More)…

 
formats
Published on October 25, 2011, by Christine in Media Platforms, Storytelling and Style, Talk and Article Re-caps, Transmedia Basics, Transmedia Planning, Transmedia Tools.

My last post on ‘Creating a Transmedia Narrative‘ ignited a lengthy discussion in one of my LinkedIn groups. It seems that some of my readers thought that I was trying to establish that transmedia narratives follow different narrative norms/ no longer need to be based on traditional conventions of telling a story. This is not

(More)…

 
formats
Published on October 24, 2011, by Christine in Storytelling and Style, Transmedia Basics, Transmedia Planning, Transmedia Strategy, Uncategorized.

How do you construct a transmedia narrative? Does it differ from stories told in film, books, TV shows, computer games, etc. until today? Yes and no, in my opinion. As a media consumers myself, and having observed and researched several successful and lasting story worlds such as Star Wars, Lord of the Rings, Harry Potter,

(More)…

 
formats
Published on October 19, 2011, by Christine in Business Opportunities, Economics, Media Platforms, Transmedia Basics, Transmedia Planning, Transmedia Tools.

As the concept of transmedia storytelling becomes increasingly mainstream it is important that we do not lose ourselves in continuous debates on what transmedia storytelling is and what it is not. It is relatively easy to theorize and predict with no end; what is considerably harder, however, is to turn all this transmedia theory into

(More)…

 
formats
Published on October 17, 2011, by Christine in Business Opportunities, Distribution, Entertainment Trends, Media Platforms, Talk and Article Re-caps, Transmedia Tools, Uncategorized.

Today saw two very important and very similar announcements by two key players in the entertainment industry: YouTube announced the launch of Merch Store, a tool that allows artists sell their merchandise, concert tickets, and more, whilst Amazon declared that it will also start publishing – both digitally and physically – starting with 122 books

(More)…

 
formats
Published on October 16, 2011, by Christine in Business Opportunities, Economics, Entertainment Trends, Transmedia Planning.

Last week I had a very interesting conversation with Kathy Franklin, President Franchise Development at Lightstorm Entertainment. Kathy has a long-standing background in franchising after having worked at Disney for almost eleven years and now heading the franchising efforts for James Cameron’s Avatar. During our chat, Kathy pointed out a very important challenge for traditional

(More)…

 
formats
Published on October 13, 2011, by Christine in Entertainment Trends, Talk and Article Re-caps, Transmedia Planning, Uncategorized.

Yesterday afternoon I attended the ‘Storytelling Through Advanced Mobile Content’ panel at the CTIA Enterprise & Applications Conference in San Diego. The panel featured four case studies from Transmedia LA members and a ‘fire-side chat’ between Seth Shapiro, Principal at New Amsterdam Media and Partner at Media Valuation Partners, and Albert Cheng, Executive Vice President

(More)…

 
formats
Published on October 4, 2011, by Christine in Talk and Article Re-caps, Transmedia Planning, Transmedia Tools.

At last night’s Transmedia LA meetup, Kent Nichols, Partner Outreach at blip.tv, shared a few very important ground rules for producers trying to self-distribute online. Kent is a videomaker and producer himself, and some of his projects include the award-winning series Ask A Ninja as well as the all-new The Guilty Crafter.  blip.tv specializes in

(More)…