In case you couldn’t make this year’s StoryWorld Conference in San Francisco, I’ll be offering a few short re-caps of key talks and themes throughout the next three days. Here we go.
DAY 1 – Morning
- The story remains crucial to transmedia. A transmedia project should not originate from the desire to make use of new technology, but from the desire to tell a captivating story.
- After centuries of ‘broadcasting’ (radio, TV, film, publishing, etc. – offering mass content to isolated consumers) storytelling now returns to its social roots, particularly due to new media’s possibilities to share content.
- The audience now expects more content, and audience participation is a) inevitable/an indicator that you are doing everything right, and b) necessary to keep a storyworld alive whilst trying to keep pace with audience’s insatiable demand for additional content. Continue reading “StoryWorld 2011 in San Francisco: Day 1”