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	<title>Comments on: Why Transmedia? The Global Appeal</title>
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	<description>My perspective on transmedia storytelling and related business trends in the entertainment industry.</description>
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		<title>By: Why Transmedia? Engaging the Audience &#171; Thoughts on the T</title>
		<link>http://christineweitbrecht.com/2011/08/why-transmedia-the-global-appeal/#comment-11</link>
		<dc:creator>Why Transmedia? Engaging the Audience &#171; Thoughts on the T</dc:creator>
		<pubDate>Mon, 29 Aug 2011 23:23:40 +0000</pubDate>
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		<description>[...] This is the second part in my &#8216;Why Transmedia&#8217; series. Please click to go to Part 1, Part 3, and Part 4. [...]</description>
		<content:encoded><![CDATA[<p>[...] This is the second part in my &#8216;Why Transmedia&#8217; series. Please click to go to Part 1, Part 3, and Part 4. [...]</p>
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		<title>By: Why Transmedia? Temporal and Emotional ROI &#171; Thoughts on the T</title>
		<link>http://christineweitbrecht.com/2011/08/why-transmedia-the-global-appeal/#comment-10</link>
		<dc:creator>Why Transmedia? Temporal and Emotional ROI &#171; Thoughts on the T</dc:creator>
		<pubDate>Mon, 29 Aug 2011 23:22:40 +0000</pubDate>
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		<description>[...] Why transmedia? (Note: This is the first part of my &#8216;Why Transmedia?&#8217; series. Please click to access Part 2, Part 3, and Part 4.) [...]</description>
		<content:encoded><![CDATA[<p>[...] Why transmedia? (Note: This is the first part of my &#8216;Why Transmedia?&#8217; series. Please click to access Part 2, Part 3, and Part 4.) [...]</p>
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		<title>By: Why Transmedia? Economic Opportunities at all Scales &#171; Thoughts on the T</title>
		<link>http://christineweitbrecht.com/2011/08/why-transmedia-the-global-appeal/#comment-9</link>
		<dc:creator>Why Transmedia? Economic Opportunities at all Scales &#171; Thoughts on the T</dc:creator>
		<pubDate>Mon, 29 Aug 2011 23:20:03 +0000</pubDate>
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		<description>[...] This is Part 3 of my &#8216;Why Transmedia&#8217; series. Please click to go to Part 1, Part 2, and Part 4. [...]</description>
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