Social Films: A Great Tool for Transmedia

Today I came across an article on The Next Great Generation that asked whether ‘social films’ are the next big thing.

Social films are short webisodes distributed via social media platforms such as Facebook, Twitter, and Google+, and which require the viewer to take action in order to influence how the story will develop. The example discussed in the article is a collaborative project by Toshiba and Intel called Inside. Continue reading “Social Films: A Great Tool for Transmedia”

Why Transmedia? The Global Appeal

This is the fourth part of my ‘Why Transmedia?’ series. Please click to go to Part 1, Part 2, and Part 3.

Finally: Transmedia has a Global Appeal

We’re only two-thirds through 2011, and already we can see a definite trend, particularly in the movie industry: The international success of your franchise can make or break it. Unlike North America and Europe, states such as the BRIC (Brazil, Russia, India, and China) countries have entertainment markets that are still growing exponentially. Continue reading “Why Transmedia? The Global Appeal”

Why Transmedia? Economic Opportunities at all Scales

This is Part 3 of my ‘Why Transmedia’ series. Please click to go to Part 1, Part 2, and Part 4.


Transmedia Possesses a Great Economic ROI

Needless to say, transmedia universes harbor immense economic opportunities. Of course, as with all business enterprises, a certain amount of risk remains, but careful research, planning, and a great product offer just as much of an insurance against that in transmedia franchises as in other products. So far, the most visible transmedia storyworlds – Harry Potter, The Matrix, and Pirates of the Caribbean, for example – usually had as their driving platform movie series worth hundreds of millions of dollars. Continue reading “Why Transmedia? Economic Opportunities at all Scales”

Why Transmedia? Engaging the Audience

This is the second part in my ‘Why Transmedia’ series. Please click to go to Part 1, Part 3, and Part 4.

Transmedia Offers Great Possibilities for Fans to Get Involved

“It’s the time that you spent on your rose that makes your rose so important.”

– The wolf in Saint-Exupéry’s The Little Prince

I know that fan engagement is still a double-edged sword for many authors and entertainment executives. On the one hand, you want loyal fans who are deeply invested in your storyworld, and you probably also like the fact that they carry your story on to different media and through time with their fan art, fan videos, fan fiction, etc. What you don’t like is the fact that the moment fans get involved, you “lose control”, not only over your intellectual property but also over your carefully crafted brand and the distribution (i.e. monetization) of your content. Continue reading “Why Transmedia? Engaging the Audience”

Why Transmedia? Temporal and Emotional ROI

Why transmedia? (Note: This is the first part of my ‘Why Transmedia?’ series. Please click to access Part 2, Part 3, and Part 4.)

Well, first of all, because it’s FUN.

Depending on the type and intricacies of a transmedia universe, it can be one of the best puzzles you’ll ever solve. In a good story universe, you have an immense number of stories and characters inviting you to learn about them, and in a good transmedia universe, this learning happens on many different media platforms where the unique properties of each platform are deliberately used to allow the consumer to experience the different parts of a story the most meaningful way possible. Continue reading “Why Transmedia? Temporal and Emotional ROI”